HoABL Enters Mumbai Real Estate Market with ₹2,500 Cr Investment and Three Vertical Projects

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HoABL Forays into Mumbai with ₹2,500 Cr Investment Across Three Landmark Vertical Projects

The House of Abhinandan Lodha (HoABL), one of India’s fastest-growing branded land developers, has officially entered the Mumbai real estate market with a bold investment plan of ₹2,500 crore. This strategic move marks the company’s transition from horizontal plotted development to vertical, high-rise real estate—launching three major projects across South Mumbai and North MMR (Mumbai Metropolitan Region).

The announcement was made on April 23, confirming HoABL’s intent to redefine real estate through technology-driven, consumer-first developments across premium and affordable segments.

The Projects: A Mix of Culture, Luxury, and Township Living

The three projects collectively span a gross development value (GDV) of ₹3,700 crore and aim to transform high-potential pockets of the Mumbai real estate market.

1. American Culture Center, Marine Lines (South Mumbai)

Acquired in December 2024, this ground + 7-storey commercial development will be positioned as a premium business destination. Spread across 1,337.81 sq. m., the project offers stunning east-facing harbour views and west-facing views of Marine Drive. The development potential here is approximately 60,000 sq. ft. and it is already approved for construction.

2. Premier Residential Project, Chowpatty

With iconic views of Marine Drive, this 50,000 sq. ft. residential project is being positioned as a luxury development. The location, lifestyle offering, and scenic charm of Chowpatty make it ideal for HNIs and luxury homebuyers seeking exclusivity in the heart of the city.

3. Integrated Township, Naigaon (North MMR)

In partnership with Mittal Builders, HoABL will develop a large-scale integrated township in Naigaon. With a development potential of over 3 million sq. ft., this township will include high-rise residential towers, high-street retail, and all the hallmarks of a self-sufficient urban ecosystem. This is HoABL’s largest Mumbai project in terms of scale.

All three developments are set to launch in Q2 FY 2025–26, with construction beginning by December 2025. Project completion is expected over the next five years.

Funding Strategy: Balanced and Conservative

Chairman Abhinandan Lodha stated that the ₹2,500 crore investment will be funded through a blend of internal accruals and working capital debt, while ensuring that debt exposure remains under ₹300 crore.

> “We’re entering the vertical space now because the timing is right, approvals are secured, and the market offers strong innovation opportunities,” Lodha said.

He emphasized that innovation, customer-centricity, and tech integration will be core to HoABL’s approach in vertical development—just as it was in their plotted development model.

Expansion Beyond Mumbai: National Rollout of Vertical Strategy

While Mumbai marks the beginning of HoABL’s vertical development journey, the company plans to replicate this model in cities that align with its township and lifestyle focus—such as Amritsar, Nagpur, and Vrindavan.

> “There’s a clear gap in both the affordable and super-luxury housing segments across India. We intend to bridge this with tech-led, scalable solutions,” Lodha added.

Horizontal Growth to Continue in Parallel

HoABL is not abandoning its roots. The brand will continue to expand its horizontal real estate portfolio with the same aggressiveness. The company aims to maintain its 30% CAGR growth rate and projects that vertical and horizontal revenues will be equal within the next 2–3 years.

Currently, HoABL has delivered over 15 million sq. ft. of land across India and is actively developing another 39 million sq. ft. with plotted projects across:

- Anjarle

- Dapoli

- Neral

- Goa

- Alibaug

- Khopoli

- Nagpur

- Ayodhya

Upcoming launches are planned in Amritsar, Varanasi, Vrindavan, and Shimla, with an ambitious goal to be present in 48 cities by FY 2030.

HoABL’s Landbank Strategy in Mumbai

HoABL currently holds a landbank of 3 million sq. ft. in the Mumbai region. According to Lodha, the company plans to expand further as opportunities align with their innovation-driven, scalable model.

> “The ₹3,700 crore GDV of our Mumbai vertical assets is a sizable entry point to initiate the development cycle and demonstrate what’s possible,” Lodha noted.

Innovation in Both Affordable and Ultra-Premium Segments

HoABL believes the next frontier in real estate lies in addressing two opposite ends of the market:

- Affordable housing – where supply-demand gaps and quality concerns exist

- Super-luxury housing – where buyer experience and exclusivity are still evolving

By leveraging digital sales, smart design, and customer-first engagement, HoABL plans to raise the bar across both categories.

Market Outlook and Industry Significance

HoABL’s entry into Mumbai’s vertical real estate space marks a significant shift in developer confidence in the post-pandemic market. Their model offers:

- A hybrid approach combining tech-first processes with legacy development values

- Targeted investments in high-visibility, high-growth zones

- Commitment to both commercial excellence and residential quality

Their arrival is timely, as Mumbai witnesses renewed interest in ultra-premium homes, revitalized commercial activity, and robust end-user demand for integrated, well-planned communities.

Conclusion: HoABL Sets the Stage for a Vertical Revolution in Mumbai

With ₹2,500 crore committed, 3 iconic projects launching by FY 2025–26, and a pan-India expansion roadmap, HoABL is setting the tone for the next era of real estate innovation in India.

From the historic lanes of Marine Lines to the evolving skyline of Naigaon, the House of Abhinandan Lodha is turning its vertical vision into reality—pushing boundaries in design, experience, and delivery.