In the opulent realm of Bollywood, real estate has always been an expression of luxury, however the newest addition to this setup by Alka Bhatia, the sister of well-known star Akshay Kumar is grabbing eyeballs. The recent possession of two lavish flats in tony Juhu, Mumbai at an unbelievable 72 crore by Alka has called a stir. This substantial investment has placed the Bhatia family amongst the upper echelons of the luxury real estate market and in tandem with all other actors investing in more luxurious properties in Mumbai.
We see this as a strategic acquisition in Juhu.
Located in the Prime Beach CHSL building on Gandhigram Road, Vile Parle West, the two flats spanning 5,240 square feet of space. Considering that it is one of the most coveted addresses in Mumbai, it comes as no surprise that Alka Bhatia decided to invest in this upscale locality. The properties, which include 10 parking spaces, were bought for an impressive vanity rate of Rs 1.37 lakh per square foot (SF) as well.
It was able to acquire the first flat on the fifth floor for Rs 45 crore and the second flat at sixth floor for Rs 27 core. The step taken by Alka Bhatia is not only a profitable investment in the prime real estate pocket of Juhu but will also add to their existing extensive collection of properties. Juhu is a location in Mumbai known for its glamorous beachfront and residential areas near all of the high profile people living around here.
Alka Bhatia and the Realtor Connection
Besides being Akshay Kumar's sister, Alka Bhatia is married to Surendra Hiranandani, head of Hinarandani Constructions. Without a doubt, this synergy with real estate agents will give her knowledge required to ensure she makes smart decisions when it comes to property investment. Adding a feather to the H Family cap; Surendra Hiranandani's giant strides in magnetization of Real Estate sector simply stamp their authorisation overthe family's Real Estate playa nds in Mumbai - this buy lot more underlines the market leadership of the brand- with which he then started modifying designs & productions.
The Trend of Celebrity Real Estate
There are no new beginnings in the trend of celebrities investing in real estate, and this purchase from Alka Bhatia falls squarely within the pattern at large that has been prevalent for a while now. Prime properties, which almost always appreciate in value over the long-term, is a favourite of Bollywood stars as they aim to protect their financial futures with solid investments.
For example, Another well know face in the Bollywood Industry, Deepika Padukone were in news for her real estate dealing. Bandra West Rs 17.8cr Flat Perched in the gorgeously-located Bandstand neighbourhood, it is on the 15th level of Sagar Resham cooperative society and is spread across an expanse of 1,845-square feet and a priced at a dashing Rs96,400 per square foot value. This makes a sector that is known for surety of returns in the Mumbai market at least meet expectations of growth.
The Allure of Juhu: A Hotspot
Juhu is an area that has for a long time winked slyly when you mentioned the words wealth and stardom. It is home to unspoiled beaches, plush villas, and nightclubs everywhere which entice the Bollywood stars as well as billionaires. Akshay Kumar himself owns a house in this high end locality thus, proving the family's bond with Juhu.
Because of its residential and commercial mix, life in Juhu is a hipster village that attracts both the locals and newcomers. The fact that there are high-quality restaurants, cafes and shopping areas only add to its attractiveness, turning it into a super family friendly place where you can live comfortably but with an element of luxury too.
The real estate market in Mumbai, the financial capital of India:
Mumbai's real estate market is one of the most steady markets that have withstood many an economic tide. The luxury segment of the city is doing well, luring investors from spheres like entertainment to technology and finance as well. Demand for luxury homes remains strong, ask prices continue to climb as buyers pay a premium for the most desirable locations.
Demand for luxury living spaces in Mumbai has been somewhat resilient, with recent acquisitions by celebrities such as Alka Bhatia and Deepika Padukone. You can see that the market is changing to accommodate more and more people wanting to invest in the real estate of this city.
How Will This Affect Future Investments?
This investment from Alka Bhatia in Juhu is like a lighthouse for those who look forward to investing their money for a luxurious living. It stresses on the right location selection and market dynamics. If you are looking to invest some money into real estate this year, one area where you might find inspiration is in catching onto the trends that are happening with celebrities.
Going with high-profile names in the real estate arena can also bring increased awareness and desirability for particular neighborhoods. Celebrity investment into luxury properties begets another and eventually ushers affluent buyers and investors to the neighborhood.
Conclusion
Category:Alka Bhatia has bought two luxurious flats in Juhu locality in Mumbai this year and it is not just another personal investment but it symbolise a greater trend which Bollywood luxury real estate market witnessing. Supported by her husband Surendra Hiranandani and the family's longstanding tracks in the posh locality, Alka along with this property purchase, establishes themselves as one of Mumbai's big boys in the real estate!
The changing nature of the top end of the market along with information about high profile celebrities such as Virat Kohli and Priyanka Chopra investing in luxury property, will make it interesting to watch where these trends lead the future luxury real estate landscape in Mumbai. This might provide a lesson for buyers and sparking some creativity in approaching the challenge of entering the market.
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